Research Preview
Trust is social commerce's defining challenge — here's what the data shows
Brand and retailer websites score significantly higher than any social platform on our 5-point behavioral trust scale. We break down what drives the gap — and which platform comes closest to closing it.
Data Drop
74% of social commerce purchases are unplanned — what this means for brand strategy
Social commerce is an impulse economy. Nearly three quarters of purchases happen when a consumer sees something and buys it in the moment. We look at what this means for how brands should approach content and creative.
Platform Analysis
The Social Commerce Platform Landscape in 2026: What consumer data tells us
TikTok Shop leads wallet share. Brand websites lead trust. YouTube Shopping is growing faster than most brands realize. A summary of where each platform stands based on our 1,000-person US consumer survey.