Insights

Data, analysis, and updates from ScrollSignal research.

Research briefs, data drops, platform analysis, and press releases. Subscribe to The Signal to receive new insights directly in your inbox.

Research Briefs

02 published
The funnel didn't get shorter. It collapsed. Days, hours, minutes — the impulse window has compressed.
Latest Research Brief · No. 02

Discovery and purchase have collapsed into the same moment.

73% of social commerce purchases are unplanned, and most close within hours of first exposure. The traditional purchase funnel doesn't survive contact with this data — and shoppers are buying fast on platforms they don't fully trust.

By Kerry Lyons·May 14, 2026·5 min read
Read the brief →
Earlier briefs
Research Brief · No. 01

What 1,000 social shoppers told us about how they actually buy.

Three findings from a panel of 1,000 active US social shoppers that should change how brand marketers plan for the rest of 2026.

By Kerry Lyons·May 11, 2026
More on the way

Two more briefs land over the next two weeks.

Each chapter of the Social Commerce Intelligence Report 2026 is publishing here as a standalone brief. Subscribers to The Signal get them first.

Read the full report → Free executive summary
The Signal · Free newsletter

Get the research first.

Subscribers get every new ScrollSignal data drop, platform analysis, and report preview before public release. Free, no spam.

Free. Unsubscribe any time.