Independent Consumer Research

Research with no agenda
but accuracy.

Independent consumer research on social commerce.
No platform funding.
No outside agenda.
Built for the people making real budget decisions.

View the Report → Free Executive Summary

Now available · 1,000 US consumers · 5 platforms

Most social commerce research
is built to sell ad inventory.
Ours is built to inform budget decisions.

Original consumer surveys · No platform funding · Cross-platform benchmarks

1,000
Qualified US shoppers
5
Platforms benchmarked
10
Product categories
0
Platform funding
What independence means

Four principles that govern every report we publish.

01

No platform funding

We do not accept money, sponsorship, data partnerships, or in-kind support from any social platform. Our findings cannot be bought.

02

Original consumer surveys

Every finding starts with real consumers answering real questions. We do not republish secondary research or platform-supplied estimates.

03

Methodology in the open

Sample size, screening, quotas, and question wording are published with every report. You can evaluate the work without buying it.

04

Findings, not opinions

We report what the data shows, including findings inconvenient for the platforms or for the brands buying the work. The data is the product.

The 2026 Report · Available now

Social Commerce
Intelligence Report
2026

What 1,000 US social commerce buyers reveal about which platforms they trust, how they discover products, where purchases complete, and what would make them buy more.

Platform-vs-platform benchmarks across TikTok, Instagram, Facebook, YouTube, and Pinterest. No platform funding. No outside agenda.

View the Report → Free Executive Summary
What's inside
  • 01The Speed-Trust Paradox — how shoppers buy on platforms they don't fully trust. The impulse window, the trust-share gap, and the in-app advantage.
  • 02Who's Actually Spending — the cohorts driving social commerce, not who you think. The 35–44 power cohort, the parent premium, and the platform income map.
  • 03The Trust Imperative — what limits spend today, and what unlocks more. What trust actually means, the live commerce gap, and the satisfaction loop.

Three themes · Nine signals · Strategic implications

Who reads ScrollSignal

Built for the people making the call on where to invest.

Brand marketers

CMOs, brand strategy leads, and digital commerce directors evaluating where to put media and merchandising spend across social platforms.

Agencies and consultancies

Strategy, planning, and account leads who need defensible benchmarks to bring into client conversations and pitch decks.

Investors and analysts

VC, growth equity, and public market analysts modeling social commerce platforms, brands, and the picks-and-shovels around them.

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