Research Reports

The Social Commerce
Intelligence Report series.

Original consumer research on how people discover, trust, and buy across social commerce platforms. Each report in the series examines a specific question that brand marketers are asking — but don't yet have reliable, independent data to answer.

Current report

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Social Commerce Intelligence Report · 2026

Trust, Discovery & Purchase Behavior Across Platforms

TikTok Shop · Instagram Shopping · YouTube Shopping · Pinterest

What 1,000 US social commerce buyers reveal about which platforms they trust, how they discover products, where purchases complete, and what would make them buy more. No platform funding. No outside agenda.

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$995
Individual license
Selected findings from this report
4.2
Brand website trust score
On a 5-point behavioral scale — vs 3.8 for the highest-rated social platform.
74%
Impulse purchases
Nearly three quarters of social purchases were unplanned discoveries.
43%
Complete in-app
43% complete checkout inside the platform. 57% click out.
91%
Secure payment is #1
The most important trust factor — creator recommendations score just 50%.

Source: Social Commerce Intelligence Report 2026 · n=1,000 US social commerce buyers · No platform funding

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Every paid license includes the full report PDF. Team and enterprise licenses add data tables and extended use rights.

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8-page highlights with headline findings and platform rankings. Free — email required.
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Full report PDF + Team Data Tables (XLSX, 34 sheets). Up to 5 named users in one organization.
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Full report PDF + Team Data Tables + Enterprise Cross-Tabs Supplement. Unlimited internal use.
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Coming next

More reports in the series.

The Social Commerce Intelligence Report is a recurring series. Each new report examines a specific question in depth. Newsletter subscribers receive new reports before they go public.

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