Research Method

Independent.
Consumer-sourced.
Rigorous.

Every finding reflects what real consumers report about their own behavior — not what platforms claim, not what brands hope, and not what algorithms infer.

How we do it

From question design to published findings.

01
Survey design
Each report begins with research questions developed without input from platform partners or brand sponsors. Question wording is tested for neutrality — we do not lead respondents toward any particular platform preference.
02
Sample fielding
Surveys are fielded through an independent consumer research panel with access to US adult respondents. Each report targets 1,000 US adults who have made a social media purchase in the past 6 months, with demographic quotas for age and gender balance.
03
Analysis & interpretation
Raw data is analyzed to produce platform-level benchmarks, cross-tabulations, and trend findings. We do not adjust or weight results to favor any platform. All reported figures are directly derived from survey responses.
04
Publication
Findings are published as the Social Commerce Intelligence Report — translated into frameworks and benchmarks that brand marketers, CMOs, and agency strategists can use directly in planning and budget conversations.
Independence

Why independence matters.

Most social commerce data comes from platforms with an obvious interest in the outcome, or SaaS tools that profit from more social spend. ScrollSignal has no platform partnerships, no sponsored research, and no product to promote.

No platform funding
We do not accept funding, sponsorship, or data partnerships from TikTok, Instagram, YouTube, Pinterest, or any social platform. Our findings are not reviewed by platforms before publication.
No brand sponsorship
Research topics and survey questions are determined entirely by ScrollSignal. No brand, agency, or advertiser has input into what we study or how we report it.
Consumer self-report only
All findings reflect consumer self-reported behavior and attitudes. We do not rely on platform-reported metrics, secondary research aggregation, or expert panel estimates.
Full methodology disclosure
Every report discloses sample size, fielding methodology, eligibility criteria, and demographic composition. Readers can assess data quality themselves.
Get the research

See the data for yourself.

The Social Commerce Intelligence Report is available now. Free executive summary or full individual license.

View the Reports →