ScrollSignal tracks TikTok Shop, Instagram Shopping, YouTube Shopping, and Pinterest — surveying the same 1,000 US consumers across all four to produce benchmarks no single platform can provide about itself.
TikTok Shop's algorithm-driven model produces purchase behavior brands struggle to replicate elsewhere. Our research examines how consumers use it, what they trust about it, and where it fits across product categories.
Instagram Shopping sits at the intersection of creator influence and brand discovery. Our research examines its consumer trust profile, category strengths, and how it compares to TikTok in driving actual purchases.
YouTube Shopping is growing faster than most brand marketers have noticed. Our research examines its consumer profile, category performance, and why its trust dynamics consistently outperform expectations.
Pinterest users arrive with a shopping mindset no other platform matches. Our research examines its purchase intent profile, category fit, and why it remains underestimated by brands in social commerce.
Platform-vs-platform trust rankings, category fit, discovery paths, and wallet share — all from the same 1,000 US consumers.
Get the Report →