How much does the average social shopper spend?

The average social shopper spends $272 over six months, and more than 4 in 10 spend $200 or more. This is real, recurring spend, not just impulse buys.

The distribution shows a healthy channel rather than a novelty. 33 percent spend under $100, 25 percent spend $100 to $199, 28 percent spend $200 to $499, and 13 percent spend $500 or more. The top two brackets, more than four in ten shoppers, are where the channel's revenue concentrates.

For anyone still treating social commerce as a place for cheap impulse buys, the spend says otherwise. The average is high enough, and the repeat behavior strong enough, to plan around as a core revenue channel rather than an experiment.

The full data, including the cross-tabs behind these findings, is in the Social Commerce Intelligence Report 2026. The free executive summary covers the headline findings. The full report (PDF) is available at three license tiers.

ScrollSignal is an independent B2B research firm publishing original consumer research on social commerce. No platform funding. No sponsored findings. n = 1,000 active US social media shoppers, ages 18 to 64, fielded April 2026, stratified to US Census on age, gender, and region.