Inside the Report

Every signal,
every chart.

The Social Commerce Intelligence Report 2026 is organized as three themes, nine signals, plus reference data and full methodology. Below is every named chart in the full report, grouped by section.

Three themes  ·  Nine signals  ·  Strategic implications  ·  Reference data & methodology

Theme 01

The Speed-Trust Paradox

How shoppers buy on platforms they don't fully trust.

  • 01
    Baseline: spend per shopperSix-month spend distribution and average basket
  • 02
    Baseline: purchase frequencyHow often active social shoppers actually buy
  • 03
    Signal 01 — The Impulse WindowHours, not days, from discovery to purchase
  • 04
    Unplanned purchase rateThe 73% finding, by platform
  • 05
    Signal 02 — The Trust-Share GapWhere reach and confidence diverge by platform
  • 06
    First-choice platform by categoryHeatmap across all 10 product categories
  • 07
    Signal 03 — The In-App AdvantageWhat completes versus what leaks
  • 08
    Checkout completion by platformWhere the purchase actually closes
Theme 02

Who's Actually Spending

The cohorts driving social commerce — not who you think.

  • 09
    Signal 04 — The 35–44 Power CohortFrequency, spend, and intent leader
  • 10
    Spend by age cohortWhere the dollars actually concentrate
  • 11
    Signal 05 — The Parent PremiumHouseholds with kids outpace on every metric
  • 12
    Parent vs. non-parent on key metricsThe parent premium quantified
  • 13
    Signal 06 — The Platform Income MapIncluding the $150K+ buyer profile
  • 14
    Platform preference by household incomeWhere affluent buyers concentrate
  • 15
    Negative purchase experience by ageThe 25% vs 49% split
Theme 03

The Trust Imperative

What limits spend today, and what unlocks more.

  • 16
    Signal 07 — What Trust Actually MeansUnprompted theme rankings from open-end response
  • 17
    Theme rankings: what would improve the experienceThe 3:1 trust-to-price mention ratio
  • 18
    Signal 08 — The Live Commerce GapIndustry hype versus shopper demand
  • 19
    Live commerce engagement vs. preferenceWhat shoppers say versus what they do
  • 20
    Signal 09 — The Satisfaction LoopWhat drives repeat purchase intent
  • 21
    Trust signals predicting returnSix-month repurchase intent by trust factor
Strategic Implications

Three themes. Three shifts.

Operational shifts grounded in the findings.

  • 22
    The big-picture playbookThe three changes the data points to
  • 23
    Speed-Trust Paradox shiftsThree operational changes for the impulse window
  • 24
    Who's Actually Spending shiftsMatching investment to where the spend actually is
  • 25
    Trust Imperative shiftsThree operational changes for closing the trust gap
  • 26
    The platform strategy cheat sheetFour platforms, four roles — match brief to platform
Reference Data & Methodology

The supporting cuts.

Cross-cuts and stats appendix.

  • 27
    The trust stackWhich trust signals matter most, ranked
  • 28
    Gender cutWhere men and women differ on spend and platform preference
  • 29
    Category deep-divesTen product categories, platform-by-platform
  • 30
    Reading the margins95% confidence intervals by subgroup
  • 31
    Full methodologySample composition, screening, and weighting
Get the report

Three license tiers. Three ways to use the data.

Individual, Team, and Enterprise licenses. All include the full PDF; Team and Enterprise add data tables and extended cross-tabs.

View pricing & buy →

Want a preview? Get the free executive summary →

The Signal · Free newsletter

Get the research first.

Subscribers get every new ScrollSignal data drop, platform analysis, and report preview before public release. Free, no spam.

Free. Unsubscribe any time.