About

The social commerce
research firm.

ScrollSignal publishes original, independent consumer research on social commerce — how people discover products, which platforms they trust, and what actually drives purchase decisions. No advertising agenda. No platform funding. No corporate parent with conflicts.

What we believe

Three principles behind every report.

Independence is not a marketing position. It is the entire reason this firm exists.

Independence over access
We turn down platform partnerships and sponsored research. The moment our findings are shaped by who funds them, they stop being useful to the people who read them.
Consumer voice over platform claims
Platforms have every incentive to present their data favorably. We ask shoppers directly — and report what they say, not what the platforms wish they were saying.
Method that holds up
Stratified samples. Documented methodology. Cross-tabs that let buyers verify our findings themselves. Every claim in a ScrollSignal report can be traced back to its source.
Team

The people behind the research.

ScrollSignal is a small, focused team. Every report is designed, fielded, and analyzed by the people listed here.

Kerry Lyons, Head of Consumer Insights at ScrollSignal
Kerry Lyons
Head of Consumer Insights

Kerry leads consumer insights research at ScrollSignal. Across a career spanning CPG, travel, and retail, she has translated consumer behavior into commercial strategy for Fortune 500 marketing teams — working with global brands including Ahold Delhaize, British Airways, Johnson & Johnson, Kellogg's, PepsiCo, and Unilever in both B2C and B2B environments.

Before ScrollSignal, Kerry held leadership roles at January Digital and Ripple Street and was part of the early team at Mindset Media (acquired by Meebo). She is a featured author in The New York Times and Huffington Post, a Gold Effie Award winner for her work with British Airways, and a Forrester Groundswell Award recipient for the Microsoft Windows global launch. She is a regular speaker at the ANA and Social Media Week, and an advisor to Progress Partners.

Kerry serves on the board of the Make-A-Wish Foundation, Hudson Valley. She holds a degree from Villanova University and is based in the New York metropolitan area.

Get the report

Independent data on how social commerce
actually works.

Social Commerce Intelligence Report 2026 — trust, discovery, and purchase behavior across platforms.

View the report →