About

We publish research that has no agenda
but accuracy.

ScrollSignal publishes original, independent consumer research on social commerce — how people discover products, which platforms they trust, and what actually drives purchase decisions.

Three principles behind every report.

Independence over access
We turn down platform partnerships and sponsored research. The moment our findings are shaped by who funds them, they stop being useful to the people who read them.
Consumer voice over platform claims
Platforms have every incentive to present their data favorably. We go directly to consumers and report what they actually say — not what platforms claim they do.
Clarity over complexity
Research is only valuable if people can use it. Every report translates survey data into frameworks and benchmarks that go directly into strategy conversations.

Built on original consumer data.

Every ScrollSignal report is based on a fresh consumer survey — not secondary research aggregation, not platform-reported metrics, not expert panel estimates. We field our own surveys, design our own questions, and publish our own analysis.

Get in touch.

For research inquiries, licensing questions, press requests, or anything else — we respond to every email.

hello@scroll-signal.com →